Our Story
Reetara was born from love.
For silver. For craft. For a woman named Reeta. 
My father built his jewellery business in the lanes of Varanasi in the 1990s — one bench, one craft, and an unshakeable belief that fine silver could make any woman feel extraordinary. He named nothing after himself. He just made beautiful things, quietly, for decades.
I grew up watching those pieces take shape — intricate, handcrafted, made by artisans who knew silver the way others know language. The first time I wore one of those pieces, I remember the feeling clearly. Not just beautiful. Confident. Like something in me had been completed.
That feeling is what Reetara is built on.
I named the brand after my mother, Reeta — because the best jewellery has always been about the women who wear it, not the hands that made it. Her grace, her strength, her quiet elegance — that is the spirit I want every Reetara piece to carry.
Today, I'm taking my father's three-decade legacy — his artisans, his craft, his obsession with quality — and bringing it to women across India who deserve silver that is certified, beautiful, and made with real intention. Every Reetara piece is BIS Hallmark 925 certified. Every piece is made by craftspeople who have spent their lives mastering this art